About TrendKorea
Welcome to TrendKorea, an independent website that provides practical and accessible information about South Korea.
TrendKorea was created for international readers who want to better understand Korea beyond short-lived headlines and social media trends. The website covers Korean culture, travel, lifestyle, business, technology, and social trends through the perspective of someone who has lived in Korea for a lifetime.
About the Author
My name is Robin Lee, the founder, editor, and primary writer of TrendKorea.
I was born in South Korea and have lived here for 50 years. As a native Korean speaker, I have experienced many of the social, cultural, technological, and economic changes that have shaped modern Korea.
My professional background includes online marketing and consulting projects for Korean government organizations and local governments. I currently work as an independent freelance consultant and content creator.
Through TrendKorea, I aim to explain Korea in a way that is clear, accurate, and useful for readers who may not speak Korean or have direct access to Korean-language information.
How Content Is Researched
Articles published on TrendKorea are developed using a combination of:
- News and reports published by established Korean media organizations
- Official data and announcements from the South Korean government and public institutions
- Direct observations and personal experiences in Korea
- Firsthand visits, activities, and product or service experiences, when applicable
- Additional research from reliable Korean and international sources
Because many important Korean reports and announcements are available primarily in Korean, I review the original Korean-language materials and explain the relevant information in English.
When an article includes personal opinions, interpretations, or experiences, I aim to distinguish them clearly from verified facts and official information.
Editorial Principles
TrendKorea is committed to publishing content that is useful, original, and transparent.
The main editorial principles of this website are:
Accuracy
I make a reasonable effort to verify important facts using reliable sources. However, information such as prices, policies, schedules, regulations, and business details may change over time.
Originality
Articles are written and edited specifically for TrendKorea. The website does not simply copy or republish content from other websites.
Transparency
When content is based on personal experience, professional knowledge, government data, or external reports, the nature of the source is explained whenever appropriate.
Independence
TrendKorea is independently operated. Unless clearly stated otherwise, the website is not affiliated with, endorsed by, or operated by the South Korean government, any local government, tourism organization, or private company.
Corrections
If a factual error or outdated detail is identified, I will review the information and make corrections when necessary.
Advertising and Affiliate Disclosure
TrendKorea may display advertisements through third-party advertising services, including Google AdSense.
Some articles may also contain affiliate links. If a reader makes a purchase or reservation through an affiliate link, TrendKorea may receive a small commission at no additional cost to the reader.
Advertising relationships and affiliate partnerships do not determine the editorial opinions expressed on this website. Sponsored or promotional content will be identified when applicable.
Our Purpose
The purpose of TrendKorea is to help international readers gain a more practical and balanced understanding of South Korea.
Rather than focusing only on popular entertainment or viral trends, the website aims to provide context about how people in Korea live, travel, work, consume, and respond to social and technological change.
I hope TrendKorea can serve as a reliable starting point for anyone interested in Korean culture, travel, society, business, and emerging trends.
Contact
Questions, corrections, suggestions, and business inquiries are welcome.
Please contact me through the Contact page on this website.
Robin Lee
Founder and Editor, TrendKorea
Based in South Korea